One of the biggest hindrances in the fitness industry is that people are not sufficiently motivated to keep themselves fit. Working out is still not looked up to as a fun activity. Having a motive behind fitness is not wrong but having the right motive is important.
We all have the right to be fit. Before we get on with our fitness journey, it is important to choose the right place because that plays a major role in our journey of fitness. Some of the points that help you make the right decision with respect to your fitness studio are:
Variety of exercise options
Certified trainers
Cleanliness and hygiene
Best-in-class equipments
Ambience
Pocket friendly membership fees
Personal trainers
Your fitness studio must be a place that provides you the freedom to choose the type of exercise that suits your mind and body. Not everyone is a cardio person nor is everyone a pilates person. Your fitness studio must house experts to give you the required guidance for your body type and the best exercise options for you. The place must be hygienic and must provide an atmosphere that motivates you to reach your body goals. The environment must be warm and friendly and the people around must be encouraging. It is also important that the quality of equipments used in a studio must be nothing less than the best.
Whether you’re a newbie in the fitness industry or an experienced fitness enthusiast, selecting the right place always remains a challenge.
Arrow Fitness at Ahmedabad has been established with the purpose of making people understand the importance of remaining fit and healthy because a healthy body fosters a healthy mind. When we are fit, we feel better and confident about ourselves, it improves our self-image and boosts our self-esteem.
Fitness has a different meaning for everyone and our fitness studio takes utmost care of that.
There are two questions that often come to mind – (1) Can I do it all (2) Can I do it all so well? The day we start feeling burdened and loaded, we know what we are looking for. Delegation is about effectively passing on tasks to the right people with the right guidance to ensure better results. Alone we can do so little, together we can achieve so much.
Delegation, whether at home or at work, is an art that needs to be mastered. I have come across so many people who just cannot delegate work to someone. I did some soul searching and realised that there are some key reasons for this:
lack of trust
extreme self-reliance
fear of outcome
lack of confidence in others
time-consumption
claim credit for doing the job
Building trust and accountability is the first step to delegation. When we trust people, we start believing in them and this in turn motivates people to perform better. We need to give a platform to people to test, perform and showcase their ability. When we refrain from delegation, we create a negative environment around us where people live in cages with no freedom to experiment. The surroundings become stagnant and there is no incentive to develop and perform.
Delegation always comes with an inherent risk of low performance or even a no-show. Come to think of it, if one day, our parents would not have taken the risk of sending us alone to the market to buy some essential grocery, would we have ever become independent. Ask a mother’s heart of the mixed feelings she had while doing this. Learning only happens when we give a free hand to people and allow them to make mistakes. These mistakes made now are called experiences in later life.
When we delegate, we must give full responsibility of performance of the task along with accountability of the results. Delegation is incomplete without expectation-setting and evaluation. Responsibility and accountability produce a sense of ownership and go a long way in improving the performance of the assignee.
At the end, we need to understand that delegation of work makes us more productive and helps the others to grow and develop.
Fitness is not a trend. It is a thing to stay, a habit that needs to be cultivated and nurtured. Fitness is a journey and has no definitive end. It needs to remain with us just as friends for life.
Working on your fitness is nothing less than a calendar activity. We must schedule our exercise just the way we schedule any other appointment or task. It often takes a back seat in our daily life. It is also a great idea to give increment to your exercise time, we can always start slow and gradually increase the allocated time.
We must habituate ourselves to exercise. All of us are comfortable in doing some form of exercise or the other. It could range from simply walking to playing badminton or taking dives in a swimming pool. The trick is to develop a habit of exercising. We can start with 3 days a week and gradually increase. Exercising regularly keeps us fit.
It is a good idea to choose a good location for exercising. If you live in a place which is surrounded by greenery and scenic beauty, you are lucky. Try exercising outdoors. If that is not an option, you can choose your balcony or any open area for exercising which gives you ample space and fresh air.
You can use music as an accompaniment while you exercise. Most people get the desired motivation while listening to their favourite music. There are a lot of fitness studios and gymnasiums that offer fast and upbeat music to boost the spirit.
Let us get into the mindset of working out regularly and keep fit physically and mentally.
I believe that whatever we wear, wherever we go, there needs to be a spark in our clothes. I love my wardrobe and it does serve as an inspiration to many. Fashion is about brands to a large extent, but it is more about the look and style.
I let my clothes speak for me. They are a reflection of my personality. Fashion to me is not only about keeping abreast of all trends and fads. To me, fashion is how I style my clothes differently to create new looks and styles. I love the concept of mix and match. It is wonderful to see how the same pieces when put together differently bring out amazing outfits. A garment from the casual collection can be a good fit in the formal wardrobe too, we just need to have the sense for that.
I do not follow fashion blindly. What is more important for me is to look authentic and appropriate. Whether I dress up for a sizzling beach party or Monday morning office, I need to look the part. I prefer to look classy and elegant at all times. Fashion and trends change but one’s personal style remains the same and we must respect that.
Colours matter a lot to me. From muted, dull tones to bright jewel tones and basic dark colours to neons, I possess them all. My clothes talk about my moods and my thoughts. My clothes blend with my mood and often elevates it too. A pop of colour on a basic solid outfit is my personal favourite. I let my footwear, eyewear and accessories play the main role to attract attention. I flaunt a basic denim just as I would flaunt a designer outfit.
Along with style and attraction, comfort is equally important for me. I truly believe that my clothes should never be a hindrance to my presence. I like to be free and nothing must come in my way, not even my clothes. I even pick my sportswear with extreme care. My sports gear must inspire me to work out well. I always pick pieces that suffice my needs of fashion, style, attraction and comfort. After all, life might not be perfect, but clothes can be.
in the field can help to increase connections and maximise reach. PR (Public relations) is all about what public thinks of a brand or a company. When we are in business, it is essential to communicate. The whole point of running a business is for people to know us, understand our products and services and buy them or promote them. Every company has a different way of connecting to its audience. One of the best ways to consider is to build strong and positive public relations.
Public relations must be an integral part of any company’s marketing. A good public relations strategy helps to build credibility for a business and increase its brand value. It is important to send and share appropriate information about a company with the right people at the right time. Online presence today is helping a long way in doing this.
It is essential to choose the right content that needs to be delivered, whether online or offline. Press releases, articles, blogs, social media posts, campaigns, all help to gain people’s attention. With good and thoughtful communication, it is possible to convey a brand’s purpose. The purpose of public relations is more than just about increasing the sales for a company. It is about creating brand awareness and recall. An active public relations policy will ensure that our audience speak positive about our brand as well. Communication today is instant and it takes seconds for anyone to defame a brand and for others to actively follow it. So, PR activities need to be done in a way that people start buying our story and understanding its magic.
Public relations is a long term game. It would not be wise to expect a return on investment in the short term. We need to invest time to build connect with the media world, journalists and public relation specialists. To start with, it is essential to understand our target audience, their likes and preferences and the best way to reach out to them. Different approaches can then be considered and combined to create a PR activities calendar.
Next to doing the right thing, the most important thing is to let people know you are doing the right thing. John D. Rockfeller
I take pride in introducing myself as a lover of fitness. Fitness happened to me about 15 years ago. From being a docile homemaker to owning a fitness studio and jointly leading a real estate company, the journey has been exciting. Fitness has changed the way I look at myself today. I have never had any inspiration in the fitness world, I was an inspiration to myself. I always believe that if we want to be ahead of others, we just need to be a better version of ourselves each day because there is no one better to compete with than ourselves. Fitness has changed me from inside out. Being fit and healthy doesn’t stop at sporting a toned physique, it is more to do with our mental health and how we feel about ourselves from within. It is directly related to our self-esteem. A healthy body represents a healthy mind, a disciplined lifestyle and also embodies self-love.
Fitness for me is just like meditation. It is my store house of energy which keeps me going. I have been working on my fitness for over a decade now. Being trained on kick boxing, body weight workouts, high-intensity cardio, power yoga, flexibility and strength development workout, I have a strong appreciation for any form of fitness. I am also a Certified Pilates Instructor from Balanced Body, USA. According to me, there is no one form of fitness that is best. Our body needs various types of exercise to ensure that we remain in shape, our weight remains under control and at the same time we build strength, firm up our muscles and increase our stamina.
Fitness is something that rejuvenates you, gives you energy to pull through the day, makes you feel fresh, builds confidence inside you to accept any kind of challenge. Being a woman who is playing various roles every day, it becomes very important to manage time well and keep the energy levels up right till the end of the day. I sincerely believe that my morning run, or a pilates session or my kickboxing, whatever form of exercise I choose to do on a particular day, gives me the kick, pumps in the energy and gives me the confident spirit to go on.
True enjoyment comes from activity of the mind and exercise of the body; the two are ever united. Wilhelm von Humboldt
