Blog

Etiquette refers to a set of globally accepted manners. It is the way people size you up. Some also believe that etiquette is a fancy word for kindness. Etiquette is that unwritten code of rules that teach us that no matter how educated we are, it is the way we treat...

The world may have trotted a lot forward but the intricacies and incidents involving a woman are still put into question, every too and fro. Especially in a country like India, the deep-rooted gendered work division has chained women for ages. So, empowerment in India...

When it comes to marketing your product, it often becomes difficult to select the correct option or a combination of options. What works for you might depend on the industry, the product and even the audience. We could be finding ways to market a whole new business...

Marketing remains one of the most important aspects of a business. From a small tea stall to a large multinational, everyone needs a marketing spend. The question, however, is how to efficiently use the marketing budget to reach the desired goal. Over the years, many...

Everything begins with an idea. One good idea means a lot of good ideas. But the value of an idea always lies in its implementation. Ideas can come and go but only the ones that are implemented are remembered. Ideas can be crazy, wacky, silly and even weird. But even...

It was indeed a memorable day when we took our first step towards formalising our initiative of uplifting humanity. The stage was set, preparations were in full swing. With bated breath we were ready to welcome some of the most prominent personalities to seek their...

On one hand, India’s economy is growing with an increasing GDP, on the other hand, the labour force participation rate for women is declining. Currently, women account for only 19.9% of the total labour force in India. This low participation is on account of the...

Three days went off in a jiffy. Power-packed and fun-filled event organised by CREDAI GIHED Ahmedabad was a one-of-its-kind event.Being elected as the Joint Secretary of the Credai Gujarat Women's Wing, I am truly set out on an aspirational journey. The 16th CREDAI...

Traditionally, the role of a woman was to nurture the family and the role of a man was to provide. Abiding by the tradition, women never got a chance to explore themselves. With economic progress, access to education, urbanization, equality and liberalization, we see...

The thrill of getting a fixed amount at the beginning of each month is unbeatable. The world is moving fast and is full of cut throat competition. Appraisal time is approaching and we are looking forward to a good rating on our performance. We all vie for more...